SBTech launches Pulse live betting feature

Sports betting provider SBTech has released a new mobile live betting innovation, Pulse, which increases the potential payout to punters betting on specific outcomes as the timeline unfolds.

The feature was unveiled to the industry on the opening day of this week’s ICE Totally Gaming trade show at ExCeL London.

Ian Bradley, SBTech chief product officer, commented: “Pulse is SBTech’s new take on live betting and appeals to players by offering them the chance to win progressively rising payouts.

“They must hold their nerve during the bet period, but the win will be that much sweeter if they hold out until the end!”

The innovation enables bet placement on a specific outcome in a live event within a defined time period, with the potential payout increasing as the timeline progresses. For players who bet on a goal to be scored in the next 30 seconds, for instance, the feature splits the time period into three segments with the potential payout rising every ten seconds.

SBTech said the feature built on other industry-leading innovations in its live betting portfolio launched in recent years, such as Fast Markets, Partial Cash Out and Add2Bet and Action Betting.​