SBTech renews sportsbook partnership with ComeOn

Sports betting technology provider SBTech has signed an extension to its long-running partnership with Cherry AB subsidiary ComeOn.

The renewal allows ComeOn to continue to deploy SBTech's sportsbook solution in new and existing markets around the world.

SBTech supplies ComeOn and its subsidiary brands with a complete suite of solutions, including front-end technology, live betting and streaming services, as well as live match tracking and statistics feeds.

The supplier will also provide ComeOn with its APIs allowing it to customise a range of key site elements including the front end layout, the bet slip and trading strategies. 

In addition, ComeOn will be able to control its operations in multiple markets from a centralised back end, utilising localisation capabilities, SBTech's bonusing engine and responsible gambling tools.

“We are very excited to continue our successful partnership with SBTech and we are confident that together we will be able to find new great opportunities and keep offering our players a great sportsbook experience,” ComeOn chief executive Lahcene Merzoug said.

SBTech CEO Richard Carter added: “Our decade-long relationship with ComeOn continues to go from strength-to-strength with our innovative technology and new features enabling it to power new brands, broaden its footprint into new markets and offer its customers the ultimate, personalised online and mobile sports betting experience.”

SBTech and ComeOn have been working together since 2009 and this extension represents the fifth contract renewal between the two parties.