SIS brokers Spanish football deal with Genius Sports

SIS has agreed an exclusive partnership for Genius Sports to begin distributing official in-play data related to Spanish club football, including matches in the country’s top-tier LaLiga competition.

Having served as LaLiga’s official, exclusive partner for the collection and distribution of live betting data since 2014, SIS has the rights to 2,500 games across Spain’s top three divisions and two cup competitions each season.

Genius Sports will gain access to official pre-match, in-running and post-match data feeds from the games.

“This deal reflects our ongoing commitment to working with the best official data in the market place, ensuring sports are protected and opportunities maximised,” Genius Sports chief executive Mark Locke said.

Paul Baker, strategic development director at SIS, added: “This season, SIS will deliver data for more than 2,500 matches from LaLiga’s world-renowned leagues and tournaments, which have been a huge success for the company and our customers, and we’re looking forward to reaching new markets in partnership with Genius Sports.”

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