SIS targets US growth with new subsidiary
| By Robert Fletcher
Live betting and affiliate services supplier Sports Information Services (SIS) is to launch a new subsidiary in the US to support its expansion plans in the country.
SIS Content Services will offer a range of products and services for sportsbook operators and racetracks, covering both the online and retail markets.
This will include a full turnkey solution of real-time data and video feeds, trading services and liability management for sportsbooks, in relation to the supplier’s portfolio of more than 30,000 horse races, 38,000 greyhound races and 100,000 esports events.
For racetracks, SIS will provide fixed-odds distribution of its racing content both from the US and worldwide.