Sportradar and SportsGrid launch dedicated betting network

Sportradar has linked up with sports programming provider SportsGrid to launch a new 24-hour dedicated sports betting network.

Available to all users free of charge, the network provides coverage and analysis of statistics and odds across various professional sports. Sportradar and SportsGrid say the service is the first of its kind in the betting sector.

SportsGrid will provide original programming for the network, while Sportradar will deploy its sports data, over-the-top (OTT) advertising technology and its recently-launched marketing solution ad:s.

Launched in January, ad:s is a new marketing solutions service that allows both bookmakers and brands to reach the wider betting community via sponsorship of programming and targeted ad spends across video and audio inventory.

SportsGrid content is currently available through a range of online streaming services and digital radio channels, including Amazon Fire TV, AppleTV, Pluto TV, Xumo, Xbox, iHeartRadio, TuneIn and Stitcher.

“Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming,” Sportradar’s senior vice president in the US for advertising and OTT Jason Sukhraj said.

SportsGrid president Louis Maione added: “This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming.

“Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”

The launch comes after Sportradar signed a series of data deals with a number of leading sports organisations in recent months, including Major League Baseball and the United Soccer League, both in North America.