Sports Illustrated resorts to launch across North America
| By Richard Mulligan
A new chain of Sports Illustrated-branded lifestyle and entertainment resorts are set to be opened in North America.
Sports Illustrated Resorts is the latest expansion of the brand from Authentic Brands Group (ABG), the business that acquired the famous sports publication’s rights in 2019. A Sports Illustrated sports betting platform powered by 888 launched in Colorado last year, with that business set to be boosted by the development of the resorts.
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