Superbet signs up Betgenius as in-play trading partner

Romanian operator Superbet has selected Genius Sports’ Betgenius to provide its in-play trading solution for its land-based and online sportsbook.

The long-term agreement will see Betgenius provide the operator with live betting content across all sports, including football, basketball and volleyball, for both online and retail wagering.

Using Betgenius’ trading console, Superbet will be able to customise all elements of its sportsbook, from fixtures and bet types to margin levels, as well as setting its own suspension triggers.

“We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners,” Superbet Romania general manager Vlad Ardelenau said.

“Having the right technologies integrated into our final product is a key component for our overall growth strategy.”

Betgenius global partnerships director Matt Stephenson added: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of SuperBet.

“Our in-play trading service, which includes market-leading products for popular local sports like football, basketball, volleyball and handball, will no doubt play an important role in driving growth for SuperBet across their core Eastern European markets.”

Betgenuis, which holds a Class II supplier licence from Romanian gambling regulator Oficiul National Pentru Jocuri de Noroc (ONJN), now works with the country’s two leading bookmakers, with a deal with Superbet’s rival Fortuna Entertainment already in place.
 
It comes a month after private equity group Blackstone acquired a minority stake in Superbet for a price of £175m (€196.3m/$222.2m), praising the operator for its rapid growth and strong technical infrastructure.