Svenska Spel unveils new sports betting pool game

Svenska Spel has expanded its portfolio of betting pool games with the launch of ‘Oddset Challenge’.

The new sports betting pool game pledges to combine the “most attractive daily sporting events and betting types” with the “strength of a betting pool game”, with players able to enter with low stakes and win larger sums of money.

Oddset Challenge will launch in time for the second leg of Sweden’s crucial Fifa World Cup football qualifying play-off match against Italy on November 13.

Svenska Spel already offers customers eight other betting pool games, including ‘Stryktipset’, which combines 13 objects from the English and Swedish football leagues each week.

Joakim Thor, director of sports products at Svenska Spel, said: “Oddset Challenge is a game that combines different betting types with the opportunity of joining a betting pool at a low price and still having the potential to win a large sum of money.

“It will attract customers from both the betting world as well as those who already enjoy our existing betting pool games.”

Related article: Swedish gambling market expands in first half