Tote announced today (2 February) that such betting options have been available via its Android and iOS applications, as well as its mobile web and Tote.co.uk platforms, plus its text-betting service, since last week.
It added that Saturday’s Pegasus World Cup pools from Gulfstream Park in Florida saw a total of $43m wagered across the card.
As part of a phased approach, customers will initially have access to win, place, exacta and trifecta pools, with betting offered on the North American racing schedule broadcast on the Sky Sports Racing channel. Live and free streaming coverage will be available for customers via the Tote’s digital platforms.
Tote has linked up with 1/ST Content, a distributor of content for 60 North American racecourses, to deliver new feeds and data to support the offering.
Enhanced racecard content will also be available on the Tote’s website and apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.
“With pool betting being the main source of liquidity for US horse racing, this is a timely and important development for our customers, and the first time regular North American racing will be offered as a Tote product in the UK and Ireland on a daily basis,” UK Tote Group chief executive Alex Frost said.
“We remain committed to ensuring the reach of racing product continues to expand for our customers, and this is a further step to ensure UK and Irish Tote customers can bet into the biggest pools across the world.”
Simon Fraser, senior vice-president, international at 1/ST Content, added: “It’s another exciting partnership with a brand synonymous with racing. We’re looking forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.”