Kindred Group-owned Unibet has launched its first online sportsbook in the US, going live in New Jersey through its partnership with the Hard Rock Hotel & Casino Atlantic City.
Unibet has been running online casino services with Hard Rock in the state since June of this year and will now expand this partnership to include sports betting.
Kambi will serve as sportsbook supplier for the new platform, which will operate via the NJ.unibet.com domain, and through a mobile application.
The operator added that it will support the launch with a significant marketing push, focused on the start of the new major league sports season in the US.
Kindred and the Hard Rock Hotel & Casino Atlantic City together hold a joint Casino Service Industry Enterprise License in New Jersey.