Vegas Kings develops new Sunbet sportsbook

Vegas Kings has designed a new sportsbook for leading South African operator Sunbet.

The web developer has been working on the platform since Sun International signed a multi-year agreement with Bede Limited and Kambi Group in late 2017.

The new sportsbook offers a number of innovative features and rewards including Action Bets, an increase in Live in-Play events as well as a Cash Out feature.

Sunbet in a statement said it is hoped the new site will “elevate the brand and excite all its players, existing and new”.

“We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished,” said Ashley Adir, chief executive of Vegas Kings.

“Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed to.”

Martin Sack, group manager for online business development at Sun International, said: “Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering.

“The new Sunbet site is world class by any standard and it was a pleasure working with such skilled design professionals.”