William Hill launches in Colorado with Caesars

Sports betting operator William Hill has launched in Colorado with six kiosks at Caesars Entertainment’s Isle Casino Hotel and Lady Luck Casino in Black Hawk.

Isle Casino Hotel and Lady Luck Casino were operated by Eldorado Resorts prior to the operator’s merger with Caesars Entertainment and decision to go by the Caesars brand name. William Hill agreed a deal to operate the sportsbook at Eldorado’s properties in Colorado and Iowa in 2018.

“We are thrilled to bring another amenity our valued guests can enjoy in our newly renovated Casino,” Isle Casino Hotel and Lady Luck Casino Black Hawk Senior Vice President and General Manager Ken Ostempowski said.

“Our strategic partnership with William Hill will create an elevated gaming experience that features industry-leading wagering technology and allows us to further our position as Colorado’s premiere location to gamble.”

Read more on iGB North America.