William Hill launches sportsbook in Colorado, rolls out CBS content

William Hill’s US business has announced the launch of its online and mobile sportsbook in Colorado, while the bookmaker has also rolled out the first selection of content and products through its new partnership with CBS Sports.

Built on William Hill’s proprietary platform, the sports betting app and website will be available to access across the state of Colorado, offering users pre-game and in-play betting option on professional and collegiate sports.

The app also includes multiple deposit and withdrawal options for customers, as well as live scoring game-casts and a registration process.

“Colorado is home to some of the most dedicated sports fans in the country, who have been counting down the days until the NFL season begins,” William Hill US chief executive Joe Asher said. “We share in their excitement and look forward to introducing our mobile offerings to fans across the Centennial State.”

Read the full story on iGB North America.