XCaliber secures FSport as first external client
Cherry’s new gaming technology B2B business area, XCaliber, has signed Swedish daily fantasy sports platform FSport as its first external client.
Under a three-year agreement between the two parties, XCaliber will provide its affiliate tracking software Omarsys to FSport.
XCaliber said that Omarsys combines features from tracking platforms with real-time reporting and instant analytics with the flexibility to service any verticals’ marketing and tracking needs.
Dario Aruda, chief executive of XCaliber, said: “We’re delighted to be launching our innovative Omarsys software tracking tool with FSport, our first ever external client.
“We are confident FSport will enjoy success with the same technology platform and services that have helped make Cherry iGaming’s brands to grow so successfully in recent years.”
Related article: Cherry launches ‘Xcaliber’ technology B2B business area