Yahoo Sports has agreed a deal to become an official marketing partner of the National Basketball Association (NBA), and will work with the league on a range of fantasy and sports betting initiatives.
The agreement will see Yahoo will continue to operate the exclusive season-long fantasy game of the NBA, as well as create NBA-branded daily fantasy and sports betting integrations.
The deal will also permit Yahoo Sports to deliver expanded NBA content across its platforms, including distributing live, out-of-market games through NBA League Pass, with opportunities to engage fans with fantasy and betting through digital overlays.
Yahoo Sports and the NBA will also produce two shows focused on fantasy and betting, to coincide with the NBA Conference Finals and NBA Finals.
In addition, game footage will be used to create content such as game previews and recaps to help fans in fantasy, daily fantasy and sports betting.