The multi-year agreement will see Sports IQ provide US sports data to power Chalkline’s suite of free-to-play games.
Chalkline delivered 10,000 unique games to over 5m players globally in 2020, and Sports IQ said the deal will expand the supplier’s list of customer acquisition and retention tools, with a mix of player prop games added as a result of the deal.
Sports IQ’s sports data will power pre-match player props for all of Chalkline’s free-to-play products, which are currently used to fuel pre-game and in-play real money betting opportunities for its partners, including IGT, Bally and BetClic.
The data will allow operators to offer additional betting options such as how many passing yards a particular player will throw during a game, or the total number of points scored by a given player.
It will also allow for bets on ‘micro markets’ such as the next at-bat outcome in a Major League Baseball (MLB) game.