BetVictor unveils new brand identity

BetVictor has completed it brand refresh and unified its entire product offering.

Having unveiled a new logo in March of this year, the company has introduced a series of changes to its sportsbook and casino products, such as in-play betting and a ‘Quick Cash Out’ function.

BetVictor also linked up with horseracing data provider Timeform to bolsters its racing betting offering and also launched an ‘Offers Hub’ to give customers easier access to special promotions.

Shane Stafford, head of brand at BetVictor, said: “This release is part of our continued challenge to deliver products that are intuitive and enjoyable to use.

“We are very pleased with the look and feel of our new site. It truly utilises our brand identity, injecting our colours throughout the User Interface has been a tremendous success.

“We made the decision of stripping out the noise and focusing on the important information; the bet.”

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