EveryMatrix and iGaming Business launch slots data partnership

Slot Trumps 2023/24 will provide insights on player behaviour data from a variety of markets.

The series will feature a shareable SlotMatrix Slot Trump card, which presents the most important insights. It will also feature an interactive data dashboard on iGaming Business, which will present player data from the industry’s most notable online casino markets.

Every report provides data on each market’s most popular features, including games and mechanics. SlotMatrix’s internal network of games and providers pulls this data and bases it on a 90-day period.

Each dashboard will also be accompanied by related content, such as news and video interviews, as well as social media content.

First report to focus on the Brazilian market

Stian Enger Pettersen, head of casino at EveryMatrix, launched the first SlotMatrix Slots Trumps report today. It focuses on the Brazilian market, presenting player behaviour trends and strategies to improve player loyalty.

“This year marks EveryMatrix’s 15th year anniversary so to celebrate we’re sharing all our experience, analysis and exclusive data for the first time,” said Pettersen. “The Slot Trumps series is the ultimate set of behavioural data for online casino professionals to gain the edge in fast growing or soon-to-be regulating markets such as Brazil.”

Robin Harrison, global content director B2B at Clarion Gaming, said the partnership represented a new stage in Clarion Gaming’s relationship with EveryMatrix.

“We loved this concept from the get-go, especially as it was inspired by Top Trumps, a game many of us played when we were younger,” he said.

“EveryMatrix is one of our longest standing clients and we’re delighted to co-brand and collaborate on this project to provide the industry with in-depth analysis and insights that we know will make a huge difference to operators in territories where the opportunities for growth are unlimited.”