2mee listing on LSE through Golden Rock reverse takeover

Terms of the non-binding agreement are not yet finalised. However, 2mee expects its shareholders to receive between £6.0m (€7.0m/$7.6m) and £8.0m from the deal. GRG will satisfy this entirely by issuing new GRG shares.

GRG plans to carry out new fundraising to raise further working capital for the business. Once the agreement concludes it will readmit its shares to the London Stock Exchange, giving 2mee a Main Market listing.

2mee’s plans for expansion and fintech

2mee plans to add new talent and specialists and further develop its technology following the deal. It currently works with a number of tier-one online gambling operators such as SkyBet and Sportsbet.io.   

The 2mee platform delivers influencers as on-screen web and app messages. This, it said, helps to amplify, personalise and humanise engagement across the customer journey. 

GRG said 2mee will help the larger business pursue new opportunities within the fintech sector.

The reverse takeover agreement remains subject to due diligence and certain approvals.

Talking up the global influencer market

“Online gambling operators must be heard above the noise being made by their rivals and connect with their audiences in a way that is human and authentic,” 2mee CEO James Riley said. “2mee’s technology allows them to do just that, impacting consumer behaviour at the crucial moment of decision.

“In GRG, we have a group of people that understand the power and capabilities of our technology. They also see how it can change the game for businesses across many sectors when it comes to acquiring and retaining customers. 

GRG chairman Ross Andrews also welcomes the deal. He says: “We are delighted to work with 2mee and its cutting-edge platform that allows brands to deliver humans as messages. 

“The global influencer market is big and will only get bigger. 2mee’s technology allows businesses to capitalise on this and to impact consumers at that crucial moment of decision.”