Bragg acquires stake in Brazil’s RapidPlay
Confirmed by Bragg yesterday (10 April), the acquisition forms part of a wider agreement with RapidPlay. Bragg also has the option to purchase a controlling interest in RapidPlay, “should future strategic conditions align”.
The link-up with RapidPlay also includes an exclusive content partnership with the studio. Bragg can integrate and offer RapidPlay content portfolio through its expanding base of licensed Brazilian operators.
All titles developed under the partnership will be powered by Fuze, Bragg’s proprietary engagement technology. This features real-time gamification, player retention tools and promotional capabilities, which Bragg said enhances both player experience and operator performance.
Bragg sounds out Brazil as key growth market
Bragg has been active in Brazil since the country’s legal market launched on 1 January this year. The developer said it already works with more than one-third of licensed operators and is seeking to expand its presence.
RapidPlay will form a key part of this moving forward. Founded by a team of veteran igaming experts, the studio delivers fully localised support and expertise to operators in Brazil. LatAm regional director Sara Mosallaee and senior account manager Amanda Alexandrini will oversee this from the company’s São Paulo office.
Commenting on the deal, Bragg chief commercial officer Neill Whyte talked up how this will support its growth plans in Brazil. Bragg believes the country could contribute up to 10% of its total revenue this year.
“This partnership with RapidPlay is more than an investment,” Whyte said. “It’s a strategic move that strengthens our differentiated local content proposition. The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”
Rafael Roos Bordignon, RapidPlay CEO and co-founder, also welcomed the deal, saying it will bolster the studio’s own expansion plans.
“RapidPlay was founded to create genuinely Brazilian gaming experiences,” he said. “Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”
Bragg seeking to build on record 2024
The acquisition comes hot on the heels of Bragg reporting its full-year financial results last month. These revealed record revenue of €102 million (£88 million/$114.2 million), up 9.1% from the previous year.
Gross profit climbed 8.2% to €54 million and adjusted EBITDA was 3.6% higher at €15.8 million. While operating loss widened to €3.5 million, Bragg remains optimistic about its future prospects, especially after the successful Brazil launch.
As such, Bragg expects full-year revenue in 2025 to hit between €117.5 million and €123 million. The midpoint of this would be 17.9% higher than 2024. As for adjusted EBITDA, this is forecast at between €19 million and €21.5 million, with the midpoint 28.2% up year-on-year.
“Our investments in proprietary content and AI-enhanced platform capabilities are driving both revenue growth and improved profitability,” CEO Matevž Mazij said at the time.