Mr Green hands technology chief executive role to Wedar

Mr Green has appointed Mattias Wedar as permanent chief executive of its Mr Green & Technology business.

Wedar will take on his new role next month and replace Stefan Gustafsson, who was appointed acting chief executive of the business in December last year.

Joining from Eniro, where he served in a range of senior managerial roles, Wedar will also become a member of the Mr Green management team.

Prior to his time with Eniro, Wedar also had spells in management positions with a number of other companies within the digital industry, including Accenture.

Per Norman, chief executive of Mr Green & Co AB, said: “We are very happy that Mattias joins Mr Green; he has a solid background in the digital industry and a thorough experience from technology development as well as marketing and products.

“Mattias will be key in our further implementation of the business strategy Mr Green 2.0 and the continuous development of our technology platform which we launched last year.

“Our strategy encompasses a clear plan to develop an even stronger customer experience, based on digital technology and our customers’ individual preferences.”

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