SeanieMac on target with new platform

SeanieMac International has said that it is on track with its new platform launch, after phase one of the project went ahead as planned last month.

The firm launched the platform under the Seaniemac.com brand on September 19, with testing in a live environment to continue.

Since last month’s launch, the operator has recorded over 1,000 new customer registrations, with this figure continuing to grow on a daily basis.

Apollo Bet will continue to trade under its own brand until the end of October, after which the firm plans to consolidate it under the Seaniemac.com brand.

Shane O'Driscoll, chief executive of SeanieMac Holdings, said: “We continue to plan, discuss and deliver our digital marketing strategy on a daily basis with our new digital media partner Dev Clever and our marketing strategy will grow with the further development of our new site.

“We are also working on developing or long planned VIP customer growth side of the business which should significantly increase our revenues, once fully realised.

“We will provide updates on turnover and gross profit as the roll out continues.”

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