Gambling industry shows support for International Women’s Day campaign

Over 50 organisations – led by All-in Diversity and Square in the Air – have joined forces to support this year’s International Women’s Day #EmbraceEquity campaign.

Major operators including BetMGM, Betsson, Entain and PokerStars are among those that have shown their support for this year’s campaign, under the #GamingAsOne hashtag. Elsewhere, the #AllintheRace hashtag has been used by organisations such as the British Horseracing Authority and Godolphin Racing.

Regulators such as the Malta Gaming Authority and the Massachusetts Gaming commissions have backed this year’s International Women’s Day, alongside companies including Better Collective and Clarion.

This marks another year of partnership for All-in Diversity and Square in the Air. Last year, the companies partnered for a video campaign ahead of International Women’s Day 2022.

This year’s partnership sets out to celebrate the many personal stories and achievements of women that have contributed to the industry.  

Tina Thakor-Rankin, co-founder of the All-in Diversity Project, said that the partnership with Square in the Air would differ slightly from last year’s video campaign.

“Last year, our International Women’s Day video campaign – delivered in close partnership with Square in the Air – sought to highlight the sometimes shocking personal experiences of women working in the betting and gaming sectors,” she said. “Into 2023, it is time for celebration and an opportunity to emphasise the amazing achievements of women in our industry.

“This campaign uses those feats to illustrate that not only does this industry seek to fully ‘embrace equity’, but that our different experiences make us stronger.” 

Ellen Kerbey, creative director at Square in the Air, said that it was encouraging to see the industry support the campaign.

“We’ve been amazed at some of the incredible achievements that women worldwide have shared as part of this campaign, but more than anything it serves as a reminder that each of us has our story, our own experiences and a unique set of strengths to celebrate,” said Kerbey.

“Under the #GamingAsOne and #AllintheRace hashtags, it’s heartening to see the biggest betting, gaming and racing organisations in the world unite to celebrate our strength in diversity.”

On International Women’s Day (8 March), the full list of the supporting companies, along with the achievements and experiences of the women appearing in the campaign, will be posted on social media.