888 launches Control Centre safer gambling product in Italy

The Control Centre is a customer-facing interface that allows customers to monitor their gambling activity through real-time data, as well as to control their gambling through different tools such as “take a break” restrictions, deposit limits and self-exclusion options.

888 first launched its Control Centre in the UK in November 2019 and has since expanded the service into a number of other regulated markets in which it is active.  

In 2021, 888 reported a 23% rise in the use of safer gambling tools among its customers, with customers using the Control Centre 20% more likely to amend their personal deposit limit and 102% more likely to use the take a break tool.

“At 888 we recognise the need to use our proprietary technology to protect customers and promote safer play,” 888’s vice-president of customer safety and due diligence Andrew Anthony said.

“By giving customers transparent information about their gambling activity in real time, we continue to ensure that safer gambling remains at the heart of the 888 customer experience.

“We are focused on ensuring that our customers are empowered to make safe and responsible decisions about their gambling, and we remain committed to continually investing in our teams and technology to create industry-leading, user-friendly tools that help achieve this.”

The launch in Italy forms part of the “Made to Play Safely” pillar within the operator’s “Made for the Future” new ESG framework. This strategy framework is focused on empowering players to make safe and responsible decisions about their betting and gaming, as well as normalising the use of safer gambling tools.