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Picking the right games to promote
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
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Parx begins PA live test of online sportsbook
Greenwood Gaming and Entertainment’s Parx Casino has become the second Pennsylvania licensee to begin a live test of its online sportsbook, ahead of a full roll-out later this week.
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