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Picking the right games to promote
Promoting new product launches has become increasingly complex, with marketers forced to contend with an ever-increasing range of titles and a drip-feed of new compliance controls. First Look Games’ Tom Galanis sets out the issues to consider when selecting games to put marketing dollars behind
- Big picture
Parx begins PA live test of online sportsbook
Greenwood Gaming and Entertainment’s Parx Casino has become the second Pennsylvania licensee to begin a live test of its online sportsbook, ahead of a full roll-out later this week.
- News
Swiss regulator prepares to launch igaming blacklist
Switzerland’s gaming regulator says it expects at least two operators to be added to the country’s new blacklist shortly after it is introduced in July.
- News
