888 expands content offering with Greentube

Online gambling operator 888 has expanded its range of gaming services by launching a selection of content from the Greentube division of Novomatic.

Under the arrangement, online adaptions of several land-based Greentube games will now be rolled out across 888’s casino and bingo products, with plans also in place to launch this content on the operator’s multivendor platform.

Greentube games covered by the deal include Book of Ra deluxe, Lucky Lady´s Charm deluxe, Sizzling Hot deluxe and Reel King. Content will first go live in the UK before being added to 888’s platforms in international markets.

“Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process,” 888’s senior vice president of B2C, Guy Cohen, said.

“We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”

Michael Bauer, chief financial officer and chief gaming officer at Greentube, added: “Adding 888 to our network of operators underscores the strong performance of our games in the UK ⁠— a market where our expertise, bolstered by Novomatic’s reputation in the land-based arena, separates us from the crowd.

“888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”

Earlier this month, 888 reported a significant year-on-year drop in profit before tax the first half, primarily due to higher spending, although the operator was able to post an increase in revenue for the period.

Group revenue for the six months through to June 30, 2019 came in at $277.3m (£225.2m/€254.2m), up 2% from $273.2m, but profit before tax slipped from $60.1m to $22.2m.