Aspire’s Pariplay breaks into US with 888casino

Aspire Global-owned game aggregator Pariplay has secured a foothold in the US market through an agreement with 888casino in New Jersey.

Pariplay, the B2B supplier, will provide 888casino with access to its portfolio of proprietary games in addition to a variety of third-party game titles from producers.

888casino is a division of 888 Holdings, a long-standing partner of Pariplay, which has “several other deals in the pipeline” in the US as it seeks to become the market’s leading game aggregator, according to Aspire.

The deal marks a significant step for both Pariplay and its new parent company, which is hoping that the agreement will provide a launchpad for broader future expansion in the US.

When Aspire’s takeover of Pariplay was finalised last month, the online gaming solutions provider highlighted the strategic importance of the latter’s iGaming licence in New Jersey.

Read more on iGB North America.