Betfred seals £1m technology deal with Vapour Cloud

Betfred and UK-based technology specialist Vapour Cloud have entered into a new partnership worth £1m (€1/1m/$1.4m).

Under the agreement, Betfred will take on Vapour’s omni-channel platform Höllr as part of an effort to overhaul its call centre infrastructure.

When deployed, Höllr will encompass recordable voice, video, SMS, email and social media dialogue.

In addition, Betfred will benefit from access to a secure payment gateway that is compliant to PCI DSS* Level 1.

Betfred will roll out the service over a six-month period, having already carried out an extensive three-month ‘proof of concept’ trial of the solution.

“This really is a ‘next generation’ solution, particularly suitable for businesses with a B2C contact centre operation where security is a must,” Vapour chief executive Tim Mercer said.

“Betfred has long prioritised the security of its customers details, but as cloud-based tech evolves so too do the opportunities to ensure even greater compliance.

“The investment will also promote greater flexibility within the team, without any detriment to the customer experience.”

Mark Hilton, head of customer services at Betfred, added: “We are delighted to secure a deal with Vapour Cloud, which will greatly improve the customer experience and make us even more efficient.”

Related article: Betfred, Racing Post partner on digital content venture