Betsson Group selects Scientific Games to power US sports trading

Scientific Games Corporation has agreed terms to deliver its OpenTrade product to Betsson Group, significantly improving the operator’s trading capabilities in the US and across the globe.

The company has secured a multi-year, worldwide deal to provide the entire Betsson brand portfolio and B2B network with the Don Best Sports’ US sports proprietary pricing service.

As part of the OpenSports product suite, OpenTrade will be available across all major professional and collegiate US sports for both pre-match and in-play events.

This new deal will further underpin Betsson’s entry into the US online sports betting market. Betsson plans to launch a proprietary sportsbook with its partner Dostal Alley Casino in the first part of 2021, pending regulatory approval.

Jesper Svensson, CEO at Betsson Group, said: “As part of our expansion into the US market, we understand the importance of sharpening our trading functions across all US sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product. Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events. Working with Scientific Games, we’re in a really strong position to penetrate the US market and provide a world-class sports betting experience to players.”

Keith O’Loughlin, SVP sportsbook, digital at Scientific Games, said: “Betsson Group has strong ambitions within the US sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade. Our Don Best sports proprietary pricing service will boost their teams with unrivalled trading capabilities to ensure they’re delivering quality and accurate odds both before and during all US sports. Betsson joins a long list of leading operators that utilise OpenTrade, which is proven to bring the most comprehensive and cutting-edge trading services to market-leading brands.”