Betsson launches SuperCasino in Estonia with TG Lab

Betsson Group has linked up with igaming software solutions provider TG Lab to launch its SuperCasino.ee Pay N Play brand in the Estonian market.

SuperCasino.ee, the second Betsson Pay N Play brand to launch with TG Lab, will offer consumers in Estonia access to a wide range of online slot and table games.

The new platform will also feature live dealer casino games, as well as an online sportsbook.

Betsson’s commercial director for Central and Eastern Europe, Kaido Ulejev, said launching a new brand in Estonia alongside the established Betsafe platform was the next logical development for the operator.

“Even in a relatively small market such as Estonia, our consumers form part of different segments,” Ulejev said. “These segments are unique, and we needed to launch a new brand in order to address a particular group.

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localised product.”

Betsson has worked with TG Lab for over four years, collaborating on projects in the Nordics, Germany, Lithuania, Germany, Finland, Malta and now Estonia.

“We have an excellent relationship with Betsson and we’re thrilled to be working together to launch the Pay N Play solution for Estonia’s SuperCasino brand,” TG Lab chief executive Ugnius Simelionis added. 

“Our flexible technology provides operators with the perfect platform to accelerate growth and we’re certain it will deliver strong results.”

The launch comes after Betsson last month reported record revenue for the second quarter of 2020 despite “challenging” operating conditions caused by the novel coronavirus (Covid-19) pandemic.

Total revenue for the three months through to 30 June amounted to SEK1.53bn (£133.2m/€148.2m/$175.6m), an increase of 20% on SEK1.28bn posted in the same period last year.