Comtrade links up with Romania’s Bet Arena

Comtrade Gaming has agreed a deal to provide its iCore back-end solution to Romanian retail betting and gaming provider Bet Arena Interactive.

The Comtrade online gaming platform can manage multi-channel operations to integrate retail and online operations, with iCore able to identify key player segments and automate multi-channel bonusing.

The iCore solution also provides a business intelligence back office to support management strategies.

Bet Arena, part of the Superbet Group, operates more than 200 high-end shops in Romania.

“Comtrade Gaming not only anticipates industry developments on both player and business fronts, but is committed to a partnership style approach, which is essential to our continued success,” Bet Arena Interactive chief executive Tudor Iliescu said.

Steven Valentine, director of interactive at Comtrade, added: “Bet Arena has ambitious plans for online growth and their business objectives will now be backed by our advanced platform capabilities.

“We are totally focused on platform technology and our ability to adapt to individual client needs proved to be a key factor in the deal.”

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