GiG looks to enhance data usage with new platform

Gaming Innovation Group (GiG) has announced plans to launch GiG Data, a new next-generation data platform designed to integrate with its GiG Core igaming platform and third party solutions.

GiG Data pledges to bring improved data integrity, efficiency, speed and a stronger offering to GiG’s internal operations and those of its customers.

The new platform will run as a self-service tool, producing data and back office reports in real-time, and also providing a secure and compliant data framework.

The platform features libraries of key performance indicators across all tools and incorporates artificial intelligence applications, which GiG said work together to implement responsible gaming tools.

“The vision behind the product was to invest in creating a data platform to drive new cutting-edge solutions that we can use internally and offer to our customers,” GiG chief executive Richard Brown said.

“The platform improves the way we store and manage data, with the real-time reporting leading to significantly increased service level to our partners, acting as the one account for all data services.”

GiG said existing customers will be migrated from the current data platform in 2020, while the offering will also be available for new customers from the end of 2019.