IBIA launches betting integrity monitoring service in US and Canada

The launch comes as IBIA works to acquire licences in states that require operators to be part of the monitoring body.

IBIA has already secured licences in a number of US states, including Arizona, Colorado and New York, with more pending.

Currently IBIA’s integrity system monitors 60% of the US online betting market.

The system can detect and report suspicious betting transactions and behaviours through customer data analysis.

Khalid Ali, CEO of IBIA, emphasised the need for anti-corruption coverage in North America.

“IBIA is delighted to announce that we are touching down in the North American market,” said Ali.

“IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market. With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”

The launch is backed by by Flutter-owned FanDuel and DraftKings. John Sheeran, director of risk and trading at FanDuel, said that the expansion to North America strengthens its existing relationship with IBIA.

“Flutter Entertainment have a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space,” said Sheeran.

“Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”

DraftKings’ vice-president and head of regulatory affairs, Roy Pollitt, added that IBIA’s integrity service would be a positive addition to the regulatory landscape in the US.

“Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do,” said Pollitt.

“We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”

Last month IBIA reported that it had received 236 suspicious betting alerts throughout 2021, with 10 of these coming from North America.