Playtech BGT Sports extends with Betfred

Playtech BGT Sports (PBS) has opted to extend a self-service betting terminals (SSBTs) agreement with Betfred.

Under the agreement, PBS will supply an additional 570 terminals to Betfred, taking its total number to more than 2,800 across its network of 1,700 retail betting shops in the UK.

In addition, PBS will launch the BetTracker mobile product across Betfred shops.

The solution will allow customers to transfer sports bets to their mobile devices after placing them in-shop, track their bets and cash out back to the terminal.

“We’ve witnessed a growing trend towards the use of self-service terminals, so to expand them to our entire retail estate was the logical next step for us,” Betfred managing director Mark Stebbings said.

“Furthermore, the addition of BetTracker will prove to be an important tool for us in the crossover of retail and online customers.”

John Pettit, managing director for UK, Ireland, Asia, and Australia at PBS, added: “Betfred is a very important partner for us and is one of the leading retail bookmakers in the UK, where SSBTs are increasingly significant to betting shop customers.

“The agreement underlines the strategic importance of our product to those operators wishing to grow incremental revenues.”

Related article: Playtech BGT Sports confirms management team