Playtech integrates new GSA standard into ‘POP’ platform

Playtech has implemented the Gaming Standards Association’s (GSA) new Third-Party Interface (TPI) standard as a component of its Playtech Open Platform (POP) content aggregation technology.

Omni-channel gaming company becomes the first business in the industry to integrate the standard, having worked closely with the GSA’s Online Gaming Committee to develop the new initiative.

According to Playtech, operators using its POP service will now have access to a range of benefits via the standard that will help them improve their business.

These include greater efficiencies, as the standard eliminates the need for content providers to implement multiple proprietary interfaces. Playtech also said the standard will simplify the third-party content provider integration process, allowing operator partners to work with new content suppliers.

IGT, Scientific Games and Microgaming are among the operators that currently use Playtech’s POP technology.

“Playtech joined GSA because of a shared vision to create standards that drive efficiencies across the industry,” Playtech’s chief operating officer, Shimon Akad, said.

“The establishment of TPI exemplifies this, as well as highlighting Playtech’s role in the industry as the technology provider of choice.”

GSA president, Peter DeReadt, added: “Thanks to Playtech’s leadership and vision, GSA is once again delivering technical standards that solve real-world problems and deliver significant value.

“The addition of a certification process is the next step to ensure a much more efficient and cost-effective integration process between content systems and platforms.”

Playtech rolled out its revamped POP service last month, with a pledge to offer greater choice and functionality for developers and operator partners.

Improvements to the technology include a direct connection between POP and its Marketplace – effectively an app store for games – while POP has also been integrated with the provider’s IMS back-office player management and marketing platform.