Playtech partners with Captain Up

Playtech has entered into a strategic partnership with real-time engagement and retention platform Captain Up.

Under the agreement,  Captain Up will become a ‘Playtech Certified Partner’ and integrate its platform into Playtech’s IMS player management system.

Playtech said the arrangement would enable it to create further loyalty through the use of gamification, in game communication, social and analysis tools.

The Captain Up platform features social gaming mechanics such as challenges, tournaments, community feeds, badges, levels, leaderboards and in-app messaging.

“This integration enables our licensees to access an even broader range of unique technologies that can help differentiate their offerings and significantly enhance their player engagement, through the use of real-time analytics,” Playtech chief operating officer Shimon Akad said.

“We have known about Captain Up for some time and we’re very pleased to be working together.”

Uri Admon, founder and chief executive of Captain Up, added: “We are delighted with the opportunity to join forces with Playtech, and offer its customers the tools to maximise user value, using our Engagement and Retention platform.”

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