PWR.Bet links up with Income Access

PWR.Bet, which this month rebranded from BetNCatch, has entered into a new partnership with Income Access.

Under the agreement, Income Access will support PWR.Bet with the launch of a new online casino brand and affiliate programme.

Income Access will use its software to power the programme, while its in-house team will manage the project.

The first 100 affiliates that sign up to the programme will benefit from a 50% revenue share and no negative carry-over, with commissions reverting to 40% afterwards.

PWR.Bet will also hold competitions each month and award prizes to the best-performing and most-improved affiliates.

The partnership comes as PWR.Bet prepares to diversify its offering into sports betting with the launch of an OddsMatrix-powered sportsbook later this year.

“I chose Income Access for two main reasons: because of the affiliate platform’s level of sophistication and its ability to optimise affiliate campaigns,” PWR.Bet founder and chief marketing officer Kai Cruz said.

“We will use the data we acquire to map-out channels of interest for our affiliates, while also continuously teaching ourselves about user behaviour.”

Lorenzo Pellegrino, chief executive of Income Access and Digital Wallets at Paysafe, added: “Simultaneously launching its affiliate programme with its new online casino brand will strongly position PWR.Bet for long-term growth and exposure.

“Our affiliate team will leverage its long-standing experience in managing major online casino brands globally to maximise player acquisition.”

Related article: BetNCatch to rebrand as PWR.Bet