SIS has secured a five-year agreement with the Irish Greyhound Board (IGB) to collect and distribute greyhound racing content to online and retail betting firms.
The deal includes international streaming rights, which will enable suppliers to use the SIS Stream low latency streaming platform to distribute content to new territories around the world.
The agreement will covers more than 1,500 races a year at flagship IGB tracks Mullingar, Youghal and Tralee.
“The Irish greyhound programme is expected to develop fairly quickly, as additional broadcast opportunities are identified, and we expect both retail and online betting operators to benefit from the opportunities afforded by this new greyhound product,” SIS greyhound operations manager Gordon Bissett said.
“The addition of Irish greyhound racing to our leading portfolio, which already includes 30,000 BAGS races a year, makes SIS’ greyhound offering the most comprehensive in the market.”
Geraldine Larkin, chief executive of the IGB, added: “This is a very significant step forward in the history of Irish greyhound racing and our agreement with SIS provides us with a fantastic opportunity to significantly grow the coverage of Irish greyhound racing both in the UK and globally.
“We’re looking forward to continuing the development of our sport, using technologies such as streaming to deliver our top level product to new audiences.”
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