Snai targets online casino growth through iSoftBet games

Snai has signed a deal to add iSoftBet’s portfolio of games to its offering in the Italian market.

The agreement comes after iSoftBet entered into a partnership with Cogetech, which is part of the Snai-Cogetech Group.

Snai, a leader in sports betting in Italy, said it wishes to improve its online casino and games offering through the inclusion of iSoftBet’s table and slot titles, which include branded content from major television and film studios.

Fabio Schiavolin, Snai’s chief executive, said: “iSoftBet has an impressive track record in the gaming industry and we're thrilled to distribute their slots on our website.

“We want to continue providing a safe and enjoyable online casino environment to our new and existing player base and we trust that content from our new partner, iSoftBet, will prove a huge hit.”

Luci Apostolou, iSoftBet’s head of sales, said: “We’re very pleased to have Snai on board and looking forward to a long and fruitful partnership. We are confident that Italian players will appreciate the high quality and variety of content we’ve created.”

Related article: iSoftBet details new partnership with Merkur Interactive Services