Storm Gaming details latest brand licensing partnership

Storm Gaming Technology has entered into a new brand licensing partnership to begin developing gaming content based on UK television gameshow ‘The Chase’.

The agreement covers all genres of both online and offline pay-to-play gaming, including Category C AWP and SWP.

Storm, which brokered the agreement with UK commercial broadcaster ITV, also has similar deals in place with the ‘Carry On’ classic film franchise, as well as the MotoGP motor-cycling series.

Richard Sheldon, managing director of Storm Gaming, said: “The Chase is a superb brand and the start of what we are confident will be a great relationship with ITV.

“We will be producing analogue and video-based AWP and gaming products, aimed at a range of market sectors.

“In addition, we have secured the SWP rights with a definite idea in mind.”

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