ICE365 Content Series

The evolution of US sportsbook marketing

| By Robin Harrison
Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment?
The evolution of US sportsbook marketing

Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:

  • How has the betting sector’s approach to customer acquisition evolved?
  • Can the wider media landscape help funnel players to licensed sportsbooks?
  • What tools or tactics have been overlooked to date?
  • What partnerships offer the most immediate returns?
  • Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
  • Affiliate and online vs. traditional media – what offers the best value?

Moderator: Brendan Bussmann, Global Market Advisors

Speakers:

Dustin Gouker, Head of Content, Catena Media North Amercia

Aubrey Levy, VP, Marketing & Content, theScore

Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports

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