M&A

Vita Media Group acquires Trada Casino

| By Robert Fletcher
Danish lead generation company Vita Media Group has completed the acquisition of the Trada Casino online gambling brand.

Vita Media said the purchase was a “strategic investment” and will increase the offering to its affiliate partners.

Launched in 2014, Trada Casino features a range of comes powered through Aspire Global technology. The brand will be integrated with the Ekstrapoint.com cross-loyalty platform as part of the acquisition.

This integration will allow players to win extra points and different prizes and rewards via Ekstrapoint.com, as well as have the opportunity to exchange points to products in the Ekstrapoint shop

Designed and developed by Vita Media Group, Ekstrapoint.com works with more than 300 partner casinos and has over 250,000 users.

“This investment is vital to our efforts of becoming an important player in the industry and increase the offering to our loyal and rapidly growing affiliate partners,” Vita Media Group chief executive Jimmi Meilstrup said.

“As a Danish company, we stand for trust and transparency and we are sure that Trada Casino and its partners will benefit from being part of our group.”

Trada Casino director Tony Stewart-Lord added: “By combining the marketing expertise of Vita Media Group with the reputation of Trada Casino, we see this as the next step in the evolution of the casino. 

“It will allow Trada Casino to leverage the powerful Vita Media Group marketing platforms, resulting in expansion in all our current markets in the EU and beyond.”

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