10 things you need to know about the US sports bettor
May 8th 2019 @ 17:54
Since processing the historic first legal online bet post-PASPA, Kambi has been studying its vast network data to build an early picture of the US sports bettor.
In this webinar, Kambi present some of its key findings, including data on staking, in-play pick-up, differences between the online and on-property player and the most popular sports and markets.
The webinar will also provide insight into key statistics, such as which sports acquire the most players, and how many sports the average bettor is engaged with.
Kambi is in the unique position of being able to pool data from its growing number of operators in the US, meaning it has valuable information which can be used to iterate and improve the product for a US audience.