Creating an interconnected ecosystem: Cross selling customers from land-based to digital
Players are already gambling across multiple channels, but are casinos taking advantage?
Far from being a young person’s product, mobile is so widely used it is unavoidable. People of all ages have become adept at transacting through their smartphones.
The older cohort also makes up the core casino audience, so operators may be leaving money on the table by failing to build out interconnected, omnichannel experiences for their customers.
And this ecosystem provides the foundations for the gaming industry to build on. As mobile sports betting expands across the US, and land-based casino customers begin to adopt cashless payments, there’s a huge multi-channel opportunity to be embraced.
Who better to talk the industry through the process than Global Payments? Leveraging its deep experience of online and in-person payments, Global Payments is partnering iGB for a special webinar for a panel discussion to outline best practices for building an omnichannel customer experience.
On 12th April (7pm GMT/11am PT) you’ll hear from Global Payment’s experts, plus some leading industry insiders, as they discuss…
- Closing the gap: Unifying online and in-person experiences to drive revenue growth
- A win-win solution: Making payments work for both operators and for players
- New channel, same audience? Getting a deeper understanding of your audience through cross-channel engagement
- Safety first: How a full overview of customer activity helps raise safer gambling standards