In the dynamic landscape of igaming, operators had to keep up to date with an evolving suite of technologies and solutions, and unfortunately, at that time, they faced an increasing wave of fraudulent activity.
From account takeovers, to falsified IDs, credit card fraud, money laundering, and bonus abuse, the risks were high. Equally, mislabeling genuine players as fraudsters not only damaged operators’ reputation but ultimately increased customer churn and added to acquisition costs.
But just how easy was it for operators to differentiate an actual player from a bad actor?
Sift Trust and Safety Architect Brittany Allen put a panel of industry experts to the test to discuss how the best in the business kept the friendly players playing and the fraudsters at bay.
Here are they key points they discussed:
- Friend or foe? The identifying factors that you should be keeping an eye out for
- What’s at stake? From loss of revenue to penalisation for lack of compliance – fraud has expensive consequences. So how can you avoid them?
- End-to-end solutions: Why it’s crucial to create an integrated framework for fraud prevention
- Reputational risks: How can you ensure you’re protected from making the fraud headlines now and into the future?
- Measuring fraud and insult rates: What metrics to track to understand your interactions with trusted players and combat fraudulent activity
Watch the full on-demand video above!