Free-to-play

20Shots launches FTP Fantasy5 game with Generation Web

| By Conor Mulheir
UK-based betting technology supplier 20Shots has signed an agreement with Australian sports betting platform Generation Web to offer its Fantasy5 free-to-play product to Generation Web’s football betting clients including TopSport, EliteBet and PlayUp.

20Shots said Fantasy5 is currently the fastest growing free-to-play football game in the UK industry, allowing customers to pick a fantasy team of five Premier League players. If all five players exceed their fantasy points targets, the customer can win a jackpot of £10,000 (€11,500/$13,900).

Fantasy5 is now live and available on Generation Web’s platform, as an integrated product featuring its own branding as part of each partner sportsbook’s offering.

The deal is 20Shots’ first with a third party platform, and will see operators drive traffic to the free-play weekly jackpot game for the first time, which the supplier said will accelerate Fantasy5’s organic growth.

Customers playing via Australian sportsbooks will enter the same global pool of players, currently over 46,000, with the jackpot for an Australian sportsbook entrant set at AUD$20,000 (£11,200).

The agreement will see 20Shots underwrite the full liability for any jackpot, with operators paying a fixed fee per entrant per round.

“Following a smooth and swift integration the Fantasy5 product is now live on our platform and available for all partner sportsbooks to offer their soccer customers a free shot at the $20,000 jackpot,” said Hamish Davidson, chief executive of Generation Web.

“The agreement demonstrates our commitment to offer our sportsbook partners the best and most innovative recruitment and retention products with free-to-play representing a key growth area.”

“We’re delighted to be the first platform to make Fantasy5 available to Premier League fans in Australia and based on their UK growth we look forward to celebrating Australia’s first jackpot winner soon.”

20Shots co-founder Jacob Kalms added: “Our partnership with GenWeb is now complete and active meaning for the first time, their operators can integrate and utilise Fantasy5 to recruit, retain and engage football sportsbook customers on the world’s most popular football betting medium, the Premier League.”

“Our organic growth and retention rates suggest that operators will benefit from the stickiness of the product when introduced to their audience at scale. Strategic partnerships with operators and platforms represent the next phase of our growth beyond organic customer acquisition and we are delighted to sign a major agreement just months after soft-launching our flagship product.”

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