DrückGlück.de rolls out €9m advertising campaign

New German-facing online casino DrückGlück.de has launched a €9 million ($9.7 million) advertising campaign as part of an effort to generate further interest in its services.

Powered by SkillOnNet casino software, the Schleswig Holstein-licensed brand offers a host of services online and on mobile.

As part of the launch process for the new brand, DrückGlück.de has rolled out a widespread marketing effort that will include a television campaign and other offline materials.

Part of the television campaign will feature Reiner Calmund, a former football manager and popular celebrity in Germany.

Michael Golembo, sales and marketing director at SkillOnNet, said: “We have put together a fantastic and wonderful range of offline activities for this fantastic and wonderful new casino.

“Combined with the major television spend, DrückGlück will also have its own interactive Sports 1 TV show and be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino.

“The rise and rise of mobile casino on smartphone and tablet has been astonishing over the past year and our latest mobile software is testament to this growing sector of the casino business.”

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