Perform Group details strategic partnership with Fiba

Perform Group has entered into a strategic partnership with the International Basketball Federation (Fiba), the sport’s global governing body.

Under the agreement, Perform will serve as Fiba’s worldwide partner for the distribution and sale of all media-related rights relating to Fiba’s national men’s and women’s team competitions.

The partnership will cover four Fiba Basketball World Cup cycles, from 2017 to 2033, and more than 5,000 live games, including qualifiers and other major championships.

As part of the agreement, Perform and Fiba will form Fiba Media, a joint venture committed to increasing the value of the basketball fan experience by delivering maximum exposure on multiple platforms.

Perform will package and distribute all live content to broadcasters and digital platforms worldwide, while also collecting and distributing live data via its RunningBall and Opta brands – services utilised by various operators in the betting industry.

The new partnership will commence in November 2017.

“This strategic and innovative partnership marks a new era for Fiba; it allows us to combine the strength and benefits of our successful commercial subsidiary – Fiba Media & Marketing Services SA – with the extensive global resources of Perform,” Fiba secretary general Patrick Baumann said.

Simon Denyer, chief executive of Perform, added: “Basketball has long been a major focus for Perform and Fiba is a fantastic partner that continues to evolve the game globally.

“Fiba and Perform’s strategies are perfectly aligned; we want to grow its properties through investment in production, sales and distribution to ensure fans around the world have access to the full portfolio of Fiba games on all platforms.”

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