Game Lounge expects quick return on Interclick purchase

Game Lounge, the Scandinavia-facing affiliate network, has paid $1.5 million (€1.3 million) for Interclick Limited, another operator active in its sector.

The company has acquired more than 40 domains and affiliate accounts through the takeover of Interclick, which has operated in the German and UK markets for 14 years.

Cherry-owned Game Lounge said that the acquisition is expected to increase revenue by approximately €1.3 million and EBITDA figures by more than €1 million annually and will have generated a return on investment within 18 months.

It said it expects the purchase to strengthen its position within the affiliate segment and expand its reach in the German and UK markets. Interclick will be integrated into Game Lounge’s existing operations and create new external affiliate-income and also support the Cherry brands.

Jonas Cederholm, chief executive of Game Lounge, said: “We are very happy to have reached an agreement with Interclick Limited, a company that has a long experience of affiliation.

“Both the German and UK markets are large and growing rapidly. The acquisition of the Interclick assets further accelerates our strategy and expansion beyond Scandinavia, and will be a beneficial contribution from day one.”

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